Waves of Change: Panama Bets Big on Surfing to Boost Tourism and Economy

Panama Rides the Wave of Economic Success Through Surf Competitions

Surfing is making waves in Panama’s tourism sector, generating millions and boosting local economies as the nation embraces its stunning coastlines.

A New Era for Santa Catalina

In a strategic move to enhance its tourism appeal, Panama has launched a series of major surfing competitions along its picturesque beaches. The latest event, the Panamerican Surfing Championship held at Santa Catalina, concluded in April and attracted approximately 400 surfers from 19 different countries. This event contributed an impressive $2 million to the local economy, marking a significant boost for this small coastal village known for its sandy streets and vibrant surf culture.

According to the Panama Tourism Authority (ATP), the event led to full hotel occupancy in Santa Catalina, highlighting the area’s potential as a premier surfing destination. ATP Administrator Iván Eskildsen emphasized the long-term benefits, stating that the championship provides invaluable exposure, drawing global attention to the quality waves of Santa Catalina.

Wider Reach and Impacts

While the direct economic benefits of the Panamerican Surfing Championship are notable, ATP representatives noted that the ripple effect extends far beyond immediate revenues. With an estimated 36 million viewers following the event via streaming and television broadcasts across countries such as Canada, the United States, and Spain, the promotion of Santa Catalina gained international recognition.

Eskildsen revealed that the Panamanian government is working on a master plan for sustainable tourism, in which surfing will take the lead as a cornerstone of adventure tourism in the country. He explained that as surf destinations gain traction, they foster a surrounding environment of related activities, further consolidating their appeal.

Future Competitions on the Horizon

Following the successful event in Santa Catalina, Panama is set to host another surfing championship in Bocas del Toro this July, completing what Eskildsen called the ‘surf trilogy.’ The government has allocated approximately $800,000 to promote these three competitions, aiming to highlight the diverse surf spots in Panama while attracting tourists to the region.

Economic Boon for Local Communities

Karín Sierralta, president of the Pan American Surf Association (PASA), noted that the influx of professional surfers not only boosts local economies but also enhances the visibility of destinations through social media. Each athlete creates content that showcases the beauty of the area, potentially generating indirect economic gains exceeding $6 million.

The tangible financial benefits are equally significant. Surfers typically spend between $1,500 and $2,000 during their week-long stays, covering additional costs such as accommodation, food, transportation, and equipment.

A Shift Towards Ecotourism

With the rise of surfing tourism, areas like Santa Catalina have seen a transformation from a primarily fishing-focused economy to a flourishing tourist hotspot. The local hotel industry reported nearly 100% occupancy during the championship, breathing new life into the local market. Julio Mateo, president of the Santa Catalina Hotel Association, stated that the region features around 400 accommodations, with prices ranging from affordable hostels to upscale hotels.

Locals, too, have adapted to the changing landscape. Fishermen such as Oriel Tenorio have shifted their focus from fishing to guiding tourists through the natural wonders of Coiba Island, a UNESCO World Heritage site known for its diverse marine life. “Since the ’90s, surf tourism has existed, but since 2004, ecotourism has overshadowed fishing activities,” Tenorio remarked, stressing that Santa Catalina is establishing itself as a leading surf destination.

As Panama continues to harness the economic potential of surfing, it stands poised to position itself as a sought-after destination for adventure seekers and beach enthusiasts alike. With a focus on sustainable tourism, the small village of Santa Catalina and the country as a whole are set to ride the economic wave for years to come.