Celebrating Panamanian Culture: Colorful Parade and International Fair Boost Economy in Azuero and Chiriquí

Cultural Celebrations Boost Tourism and Economy in Panama’s Azuero Peninsula

Las Tablas, Panama – This weekend, the vibrant city of Las Tablas is set to be the focal point of cultural festivities that highlight the rich heritage of Panama. According to Gloria de León, head of the National Tourism Authority (ATP), the celebration not only attracts attendees from Las Tablas but also draws visitors from neighboring provinces such as Herrera, Coclé, and Veraguas.

The influx of tourists is expected to lead to maximum hotel occupancy across the Azuero Peninsula, as numerous visitors descend to partake in the festivities. Over 100 delegations, including institutions, private enterprises, and family groups, are scheduled to participate in the main parade, each showcasing the diverse cultural tapestry of Panama through traditional attire and performances.

Promoting Local Entrepreneurship

In conjunction with the parade, a new initiative known as the Vereda Artesanal has been launched. This space is dedicated to entrepreneurship and gastronomy, aiming to stimulate commercial activity within the region. By providing a platform for local artisans and food vendors, the Vereda Artesanal hopes to contribute significantly to the local economy.

Noé Herrera, the mayor of Las Tablas, highlighted that the parade generates essential economic resources for the city, benefiting both formal and informal businesses. The vibrancy of the cultural calendar not only promotes local pride but also serves as a vital source of income for the community.

Additional Celebrations Across Panama

In addition to the events in Las Tablas, another significant cultural event is taking place in the western province of Chiriquí. The Feria de las Flores y el Café (Flower and Coffee Festival) in Boquete will run until January 19 and is expected to draw an impressive crowd of 190,000 attendees. Tomás Ruiz, president of the festival’s patronage, announced that they anticipate generating over half a million dollars in ticket sales alone.

This year marks the 52nd iteration of the festival, which has attained international status, further enhancing its appeal to both local and international tourists.

Economic Benefits and Future Directions

Ovidio Díaz, president of the Panama Chamber of Tourism (Camtur), emphasized the economic impact generated by such cultural celebrations. They not only promote Panama’s various attractions but also stimulate local economies. However, he urged the need for strategic planning to ensure that tourists stay longer in the country.

One of the challenges mentioned is the promotion of local fairs, which often do not receive sufficient advance marketing to attract more foreign visitors. Additionally, Díaz underscored the importance of strengthening the nation’s tourism infrastructure, particularly in areas such as roads, access to essential services, transportation, and waste management systems.

As festivities unfold in the Azuero Peninsula and beyond, the spotlight remains on how these cultural events can be leveraged to foster growth and elevate Panama’s standing as a prime tourist destination.